Mobile click-throughs from paid search are up on mobile devices, but apparently not conversions, according to an analysis by Marin Software.
In 2011, advertisers grew their share of search budget on mobile devices from 3.4 percent to 8.7 percent. Marin Software expects that, by December 2012, mobile devices will account for 25 percent of all paid-search clicks and 23 percent of search budgets.
During the same period, tablets may account for 45 percent of all mobile paid-search clicks in the United States.
Smartphones and Tablets Changing Paid Search
Monday, March 26, 2012
Mobile Click-Throughs Keep Growing, Now will Conversions Do the Same?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
Costs of Creating Machine Learning Models is Up Sharply
With the caveat that we must be careful about making linear extrapolations into the future, training costs of state-of-the-art AI models hav...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Who gets to use spectrum, and concerns about interference from other users, now appears to be an issue for Google’s Project Loon in India. ...
No comments:
Post a Comment