Mobile click-throughs from paid search are up on mobile devices, but apparently not conversions, according to an analysis by Marin Software.
In 2011, advertisers grew their share of search budget on mobile devices from 3.4 percent to 8.7 percent. Marin Software expects that, by December 2012, mobile devices will account for 25 percent of all paid-search clicks and 23 percent of search budgets.
During the same period, tablets may account for 45 percent of all mobile paid-search clicks in the United States.
Smartphones and Tablets Changing Paid Search
Monday, March 26, 2012
Mobile Click-Throughs Keep Growing, Now will Conversions Do the Same?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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