Tuesday, March 27, 2012

Better Display is Driving iPad Sales, Study Finds

Prospective buyers of Apple’s latest iPad tablet are mainly interested in the high-resolution Retina display new to the device, according to a survey from Baird.


According to the results of the online survey, 24 percent of U.S. respondents plan to purchase the new iPad in the next three months, with 29 percent of international respondents planning to purchase it.


When asked about reasons for purchasing the new iPad, 28 percent cited the better display as the top reason, followed by the processor at 26 percent and Long Term Evolution (LTE) wireless capability at 17 percent.


Among existing iPad owners, 48 percent indicated they plan to purchase the new iPad, with 35 percent of those already owning an iPad 2.

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