Tablet owners aren’t opposed to paying for the media they really want, Nielsen says, after surveying tablet owners in the United States, United Kingdom, Germany and Italy.
The big exception, though, is "news," in the U.S. market, though most U.S. tablet owners have paid for downloaded music (62 percent) and books (58 percent) for usage on their device. Approximately half have paid for movies (51 percent).
News is the top content category among the European tablet owners surveyed: 44 percent of tablet owners in Italy, 19 percent of tablet owners in the United Kingdom and 15 percent of tablet owners in Germany say they have paid for tablet news content.
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