Google Files for Patents on Ability to Deliver Ads that Incorporate Noise, Temperature, Light Indicators

Mobile devices are interesting to marketers of all types because of the feedback and context such devices can provide, compared to any other medium.

The mobile capabilities of note for for advertising include all the sensors a mobile phone can include, building on location, but possibly including other background factors such as local temperature, ambient sound and light.


Google, in fact, has filed for U.S. patent 8,138,930, describing ways that a phone, or other device, can detect local temperature as well as the ambient sound and light levels, all of which could aid message targeting.