Friday, March 23, 2012

Mobile News Consumption Leaps

Nearly 37 percent of smartphone users in France, Germany, Italy, Spain and the United Kingdom reported using news sites in January 2012, an increase of 74 percent over the past year. 


For smart phone users who used news sites on a near-daily basis, the growth rate was even stronger at 82 percent. Users in the United Kingdom showed the highest penetration with nearly half (46.8 percent) of smart phone users reporting having accessed news sites at least once in the past month,  according to comScore
The data shows that mobile devices of all types now are becoming content consumption devices, not just communication devices. 
Growth in News Access Amongst Smartphone Audience
3 Month Average Ending January 2012 vs. January 2011
Total EU5 (FR, DE, IT, ES and UK), Age 13+
Source: comScore MobiLens
Year-Over-Year % Growth for 
Smartphone Audience Accessing News
Almost Every DayEver in Month
EU582%74%
France59%62%
Germany82%80%
Italy75%67%
Spain160%127%
UK76%63%
Iing news at least once monthly and 15.8 percent accessing news almost every day.

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