According to the annual "Merchant Survey" conducted by the Direct Response Forum, a majority of retailers report only two percent or less of their sales are generated from a mobile device. Those 63 percent of respondents presumably do not rely on mobile-enhanced payments in store, or do not relay heavily on online commerce.
About 17 percent reported that mobile sales are over 10 percent, though.
With regard to mobile commerce retailers report 17 percent of mobile customers are new buyers, while another 17 percent of respondents say mobile customers are existing customers who are now purchasing using a mobile device.
These findings should be qualified, though. Fully 54 percent of the respondents said they are unable to determine how much mobile commerce is happening.
Monday, March 19, 2012
Retailers Say 2% of Sales Generated from Mobiles
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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