According to the annual "Merchant Survey" conducted by the Direct Response Forum, a majority of retailers report only two percent or less of their sales are generated from a mobile device. Those 63 percent of respondents presumably do not rely on mobile-enhanced payments in store, or do not relay heavily on online commerce.
About 17 percent reported that mobile sales are over 10 percent, though.
With regard to mobile commerce retailers report 17 percent of mobile customers are new buyers, while another 17 percent of respondents say mobile customers are existing customers who are now purchasing using a mobile device.
These findings should be qualified, though. Fully 54 percent of the respondents said they are unable to determine how much mobile commerce is happening.
Monday, March 19, 2012
Retailers Say 2% of Sales Generated from Mobiles
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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