20% of U.S. Consumers Might Drop LInear TV in 2016, Survey Finds
About 20 percent of consumers could ditch their cable TV subscriptions in 2016, according to a survey by accounting firm PwC, which surveyed 1,200 U.S. consumers for its report.
According to PwC, 79 percent of U.S. consumers subscribe to some form of linear subscription TV, but 23 percent indicated they had reduced levels of service over the last year.
About 16 percent of respondents disconnected in the last 12 months, while five percent said they never had subscribed to a linear video service.
The study also found that while the average subscriber receives 194 channels, they regularly watch just 17 channels.
Some 77 percent of 18-to-24 year olds view “television” using the Internet.
In 2014, 91 percent of consumers said they could see themselves subscribing to cable in the following year. In 2015, that figure dropped to 79 percent, implying more than 20 percent of consumers could drop their cable subscriptions in the next year.