Supporters Hope Carrier Wi-Fi Will Create New Business Models
In the near term, hotspot network business models will be driven by existing business models--faster access, advertising, location and venue services, according to Maravedis. For the most part, business models rely on indirect value--such as churn reduction or data offload--rather than direct subscription revenue or advertising, for example.
The search for new business models, at the moment, centers on the ability to create seamless carrier quality connections, to support voice subscription revenue or enterprise services.
The installed base of carrier-grade hotspots will rise at a compound annual rate of growth between four percent and 14 percent, depending on the region.
Asia-Pacific will still account for 66 percent of the total world base in 2020, despite the expansion in other regions.
On average, each country has over 200,000 hotspots (excluding homespots) deployed under its direct control and one million available to its subscribers by roaming or wholesale deals. The figurs are skewed by a few larger telcos.