Monday, December 14, 2015

Netflix Programming Exclusivity Works, Survey Finds

Access to original programming is a key method by which networks attempt to gain distinctiveness in a competitive market. And there is at least some evidence that the tactic works.

A survey conducted by RBC Capital Markets found that original content affected the buy decision for 49 percent of respondents.

More than 25 percent of respondents said that having access to original content convinced them a great deal, or a good amount, to subscribe to Netflix.

Original programming, as a strategy, really helps Netflix, as it does other networks.  

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