Mobile Video Viewing Up 616% Since 2012; Now 45% of All Video Views Globally

There is a good reason why Verizon, AT&T and other tier-one mobile service providers believe mobile video is an attractive opportunity.

Mobile video views have increased 616 percent since the third quarter of 2012, and now make up 45 percent of all video views globally and more than half of all views in some regions, Ooyala reports.

For content less than 10 minutes in length, mobile gets 69 percent of views.

Despite mobile growth, consumers still trend toward larger screens for longer-form content.

For content longer than 30 minutes, connected TV share of time watched was 61 percent, almost doubling since the first quarter of 2015.

Over the past nine months, for video over 10 minutes long, the share of time watched on connected TVs (CTV) has increased from 43 percent to 71 percent.

The point is that consumers universally want to watch some forms of video on their mobile devices, devices increasingly make this possible, while faster networks make the experience pleasant.