There is an easy way to illustrate why there is so much interest and effort in the mobile industry around “Internet of Things.” Simply, every other major product category is mature, or declining.
The next wave of products to drive revenue growth must be discovered or created, and IoT seems the best candidate for such growth.
Though we might not have always seen telecom products as having life cycles, that appears to be the case.
First fixed network voice, then messaging, then “talking” have experienced either declining usage, or declining revenue, or both. Now linear video entertainment also seems to be past its peak. The only two services that so far have defied decline are mobile service and Internet access, both of which continue to grow.
Mobile service revenues, which had been the growth driver for more than a decade, not have reached maturity in Europe, for example.
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