Messaging Apps Now are Platforms

BII Why Banked And Unbanked Prepaid Cardholders Use Prepaid Cards
Source: BI Intelligence
Messaging apps now are platforms, meaning they now are proving to be the foundation for creating apps and services on top of them.


Messaging apps now are ways for people to connect with brands, browse merchandise, and watch content, for example.


The combined user base of the top messaging apps is larger than the combined user base of the top four social networks, according to Business Insider.  

WhatsApp, Facebook Messenger, WeChat, and Viber are biggest. But WeChat, KakaoTalk, and LINE arguably have done the best job monetizing their customer bases. 


Chat apps also have higher retention and usage rates than most mobile apps. Also, the majority of their users are young, an extremely important demographic for brands, advertisers and publishers.



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