Mobile advertising remains a small part of overall spending on online advertising or advertising in general. But it is noteworthy that the Interactive Advertising Bureau now has started to track and report mobile advertising sales volume.
That is an indicator that mobile advertising has reached an inflection point.
One might argue that mobile advertising is just about 10 years behind online advertising in its development.
Monday, May 16, 2011
Mobile Advertising Hits Inflection Point
Labels:
mobile advertising
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
What Declining Industry Can Afford to Alienate Half its Customers?
Some people believe the new trend of major U.S. newspapers declining to make endorsements in presidential races is an abdication of their “p...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Is there a relationship between screen size and data consumption? One might think the answer clearly is “yes,” based on the difference bet...
1 comment:
As Henry Ford said, "I know half of every dollar I spend on advertising is wasted. I just don't know which half."
With the implementation of mobile advertising you'll get closer to the goal of knowing which half is wasted and which is not. So I think the market for mobile advertising will be skyrocketing over the next few years.
Post a Comment