Monday, May 16, 2011

Mobile Advertising Hits Inflection Point

Mobile advertising remains a small part of overall spending on online advertising or advertising in general. But it is noteworthy that the Interactive Advertising Bureau now has started to track and report mobile advertising sales volume.

That is an indicator that mobile advertising has reached an inflection point.

One might argue that mobile advertising is just about 10 years behind online advertising in its development.

1 comment:

ECT ringback tones said...

As Henry Ford said, "I know half of every dollar I spend on advertising is wasted. I just don't know which half."

With the implementation of mobile advertising you'll get closer to the goal of knowing which half is wasted and which is not. So I think the market for mobile advertising will be skyrocketing over the next few years.

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