Saturday, October 8, 2011

Mobile Payments Will Take 10 Years to Reach 50% of U.S. Households

Optimists might think mobile payments will be a significant business in as little as two to four years. 


Some might argue from history that it will take a decade or so for mobile payments to be adopted by a significant number of users. By "significant" we might say half of households using mobile payments. KPMG survey


History suggests why that might be so. After 20 years, the percentage of U.S. households using automatic bill paying is still only about 50 percent. Likewise, after 20 years, use of debit cards by U.S. households is only about 50 percent. 


It took about a decade for use of automated teller machines to reach usage by about half of U.S. households. 


The takeaway is that payments innovation tends to be a rather deliberate process, with adoption processes that take between 10 years to 20 years to reach 50 percent of consumer households.




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