Monday, October 1, 2012

Will FreedomPop become a "Free Mobile" Catalyst in U.S. Market?

With the launch of FreedomPop, a reasonable question to ask is whether FreedomPop can pull an "IIlliad Free" and disrupt pricing in the mobile market. 

There might not be a direct causal relationship, but beginning Oct. 7, 2012, AT&T "GoPhone" smart phone customers will have a new rate plan featuring unlimited talk and text, with 1 GByte of data for $65 per month. Unlimited text messaging to Mexico, Canada and over 100 other countries is also included.

This new plan is specially designed for smart phone users, and saves them $10 per month compared to previously available options.

The $50 monthly plan with unlimited talk and text and the $25 monthly plan with 250 minutes and unlimited nationwide text with optional data packages will continue to be available to smartphone customers.

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