You might be surprised to learn that social media is being actively used by business managers, including CEOs, to keep track of news and conduct research, in addition to keeping up with friends.
In a recent survey of 337 social media users in North America and Europe, about 84 percent of social media users indicated they use it to keep up to date on news, while 78 percent also indicated they use social media "to get ideas to help me in my job," says Nigel Fenwick, Forrester Research analyst.
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if the CEO's are using social media everyone else should have access also. As an IT consultant I am fully aware that IT management is struggling with whether social media is productive or obstructive for companies and their employees. Software is being developed and policy and restrictions are being decided everyday by IT managers. The security of company networks are at stake but the potential for innovation using social media is a large enough carrot for the discussion of how to properly utilize the medium continues. Palo Alto networks came up with an webinar, http://bit.ly/cR80Al, that should be interesting exploring the issues surrounding social media in the workplace. It is important to not only understand the immediate benefits of doing business how one lives, but the threat it presents to a company's greater ROI and productivity when it comes to the server's safety and security.
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