Tuesday, February 8, 2011

Google Steps Up Mobile Ad Sales Efforts

Google is ramping up its efforts in mobile advertising sales efforts. Apparently, sales forces are trying to get existing advertising clients to extend their campaigns to mobile devices.

'I don't see any reason why mobile advertising won't be relevant to every single advertiser,' said Karim Temsamani, Google's head of mobile advertising."

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On the Use and Misuse of Principles, Theorems and Concepts

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