Tuesday, February 8, 2011

Google Steps Up Mobile Ad Sales Efforts

Google is ramping up its efforts in mobile advertising sales efforts. Apparently, sales forces are trying to get existing advertising clients to extend their campaigns to mobile devices.

'I don't see any reason why mobile advertising won't be relevant to every single advertiser,' said Karim Temsamani, Google's head of mobile advertising."

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Directv-Dish Merger Fails

Directv’’s termination of its deal to merge with EchoStar, apparently because EchoStar bondholders did not approve, means EchoStar continue...