Friday, March 25, 2011

Social Shopping $4 Billion in 2015

U.S. consumer spending on deal-a-day offers, social shopping, mobile coupon services such as Groupon or LivingSocial, will grow from $873 million in 2010 to $3.9 billion in 2015, representing a 35.1 percent compound annual growth rate, according to BIA/Kelsey.

But it also is possible the market could grow faster, to as much as $6.1 billion by 2015 (47.4 percent CAGR), while a very conservative outlook pegs the space at $2.1 billion (19.7 percent CAGR).

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