Smart phone behavior is important for any number of reasons, in particular to the extent that the behavior itself creates the opportunity for all sorts of innovations that can lead to new businesses being created.
For example, 71 percent of smart phone users search because of an ad they’ve seen either online or offline.
About 82 percent of smart phone users notice mobile ads. Some 74 percent of smart phone shoppers make a purchase as a result of using their smartphones to help with shopping. Also, 88 percent of those who look for local information on their smartphones take action within a day.
Friday, May 13, 2011
Google Studies Smart Phone Behavior
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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