Half of Consumers Say Fraud Detection is a Reason to Allow Tracking

Privacy, like most other issues, has a dual character. It can provide user benefits and danger. A survey by the Ponemon Institute revealed the majority of consumers are comfortable with online behavioral tracking for fraud prevention purposes, but remain hesitant around advertising and promotional purposes.

About 74 percent of consumers expressed some level of concern about online advertisers collecting and using their information for future promotional activity.

But the survey also showed that half of respondents think it is acceptable to use information about their online behavior as long as it’s used to detect potential fraudsters.

Some 24 percent said they don’t think behavioral targeting in any form is appropriate, whereas 26 percent said it is okay for online businesses to use their information to either send them ads or monitor potential fraudsters.

Tracking Online Behavior: Three in Four Consumers Say Using Their Information For Fraud Detection Purposes is ‘Okay’