Wednesday, May 11, 2011

Roku Owners are "Cutting the Cord"

Some 15 percent to 20 percent of Roku owners are cancelling their cable or satellite services agreement and are relying solely on a broadband connection to get their television programming, says company VP Jim Funk.

If that trend holds, and if Roku adoption increases rapidly, that would be a big deal, indeed, as it would represent a rate of abandonment of multichannel video subscriptions that is virtually unprecedented.

The Roku box, which connects via WiFi or Ethernet to a television set, streams a variety of free and subscription channels.

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1 comment:

Joe Garland said...

I have the Roku cheap box, which connects via WiFi from FiOS. Cancelled FiOS TV. Have Netflix and use an antenna for over-the-air signals of most local stations. We also watch shows on our PCs. But we weren't big TV watchers anyway.

May 11, 2011 at 10:11:00 AM MDT

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