Groupon has Issues, But not the Ones People Focus On

Since Groupon filed its notice of initial public offering (form S-1), there have been scores, perhaps hundreds of negative articles written about Groupon's business model and prospects. But though there are issues, the most-frequently-raised issues might not be the key concerns. Groupon is, of couse, in a "quiet period" and unable to respond.

But executives at Yipit as a daily deal aggregator of over 500 services, has a different view, after talking to hundreds of daily deal sites, big media companies, white label providers, local merchants, journalists, daily deal users and daily deal non-users. Local merchants do like the service, and the amount of discounts is not an issue for firms with high fixed costs.

Yipit Blog