Sunday, June 5, 2011

Browser is Top Smart Phone App Used in 5 European Countries

Mobile Benchmark Data for the European Market
3 Month Avg. Ending March 2011
Total EU5 (UK, DE, FR, ES and IT), Age 13+
Source: comScore MobiLens
Reach (%) of Mobile Subscribers
EU5FranceGermanyItalySpainUK
Sent Text Message82.4%82.8%78.8%79.7%80.9%90.0%
Used Application (excl. pre-installed)30.3%28.1%26.5%28.4%29.6%39.3%
Used Browser31.0%31.3%24.6%27.8%28.7%42.7%
Listened to Music25.6%22.7%26.6%23.4%32.3%24.4%
Accessed Social Networking Site or Blog19.8%19.5%13.3%18.3%18.1%30.2%
Accessed News14.9%14.1%12.3%13.9%11.5%22.0%
Played Games25.6%15.4%24.2%29.0%27.7%32.2%
Used Smartphone34.5%30.4%27.6%37.9%39.8%39.2%

Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones - comScore, Inc:

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