Wednesday, June 15, 2011

How to Encourage Mobile App Discovery

Leading Factors in Discovering an Entertainment App According to US Mobile App Users, May 2011 (% of respondents)Mobile apps are used as marketing tools by many brands, but they need to be marketed themselves in order for app users to find and then download them.

Mobile app users depend heavily on word-of-mouth and social media. May 2011 research from MTV Networks found that recommendations from people they know and user reviews or recommendations were nearly tied as the top factor in discovering a new entertainment app for purchase or free download.

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DIY and Licensed GenAI Patterns Will Continue

As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....