Mobile app users depend heavily on word-of-mouth and social media. May 2011 research from MTV Networks found that recommendations from people they know and user reviews or recommendations were nearly tied as the top factor in discovering a new entertainment app for purchase or free download.
Wednesday, June 15, 2011
How to Encourage Mobile App Discovery
Mobile apps are used as marketing tools by many brands, but they need to be marketed themselves in order for app users to find and then download them.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
DIY and Licensed GenAI Patterns Will Continue
As always with software, firms are going to opt for a mix of "do it yourself" owned technology and licensed third party offerings....
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
No comments:
Post a Comment