Mobile-TV ad spending in the U.S. will grow to $1.4 billion in 2015 from $370 million last year. Traditional TV ad revenue in the United States, meanwhile, will grow to $89.8 billion in 2015 from $70.7 billion last year, according to the report. And online TV, excluding mobile, will see U.S. advertising grow to $4.1 billion in 2015 from $1.6 billion last year.
The number of people viewing mobile TV in the U.S. will grow to 52.5 million in 2015 from 17.6 million in 2010.
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