Among the consumers who participated in the most recent CBS Vision research, 43 percent are now Netflix users. A year earlier, Netflix users were such a small percentage of respondents that CBS grouped it into the "other" category, says CBS Chief Research Officer David Poltrack.
Turning to the streaming of full-length TV programs, as opposed to movies, Poltrack said that Netflix has now almost caught up to Hulu.
The latest survey suggests that users are not too interested in getting Internet access from their TVs, at least among households that subscribe to multi-channel digital TV services and also buy broadband access.
One might hypothesize that widespread use of Wi-Fi, connected smart phones, tablets and notebooks have something to do with those new findings. It doesn't add much value to access the Internet from the TV screen if you have a tablet or smart phone or notebook or netbook handy that can do so.
Wednesday, June 8, 2011
Netflix is the Big Story for Online Streaming in 2011
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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