Product news and information, contests, prizes, sales, coupons and other offers are among the top reasons consumers become "fans" of brands on Facebook, according to a study sponsored by the World Federation of Advertisers.
http://www.imediaconnection.com/content/29305.asp?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ImediaConnectionAll+%28iMedia+Connection%3A+All+Stories%29
Friday, June 17, 2011
What is Valuable to a Brand "Fan" on Facebook?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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