Monday, June 13, 2011

Worldwide Ad Market Approaches $500 Billion

Total Media Ad Spending Worldwide, 2010-2015 (billions and % change)Advertising spending around the world is projected to increase about four percent in 2011to more than $494 billion, eMarketer estimates.

Total spending on directories, internet, magazines, newspaper, outdoor, radio and TV advertising will continue to grow at steady single-digit rates through 2015, according to the forecast. By that year, advertisers worldwide will be spending almost $600 billion on these media.

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