Can Mobile Service Providers Compete in "Daily Deals?"

A survey of 2,000 American adults finds that 70 percent of smart phone owners are interested in being notified directly by their carrier with suggestions for cell phone plan upgrades, discounts, special offers and other personalized services. The survey was conducted on behalf of Upstream by Luth Research.

Carriers scored highly against specialist deal sites such as Groupon and LivingSocial, with 28 percent of cell phone users putting their trust in their mobile service provider and only four percent trusting the high-profile daily deal sites, Upstream says.

The survey results indicate that 74 percent of cell phone users prefer two or less notices from their carriers each month. The research also reveals that the consequences of ignoring this preference can be dire, with 56 percent of cell phone owners citing that they would change carriers if contacted more than they desire with marketing notices. In fact, 25 percent of respondents declared that they would make the shift within one month.

Untapped Consumer Market for Carrier Driven Deals & Offers