Wednesday, August 10, 2011

63% of Mobile Marketers Cannot Quantify Results

emarketer-king-fish-mobileAbout 63 percent of mobile marketers are either not even trying to measure return on investment on mobile campaigns, or don't know what their ROI is, according to a recent King Fish Media survey.

A handful (eight percent) of respondents reported strong results. A few (10 percent) reported disappointing results. But, the great majority (63 percent) admitted that they were virtually clueless regarding the ROI of their mobile marketing campaigns.

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