63% of Mobile Marketers Cannot Quantify Results

About 63 percent of mobile marketers are either not even trying to measure return on investment on mobile campaigns, or don't know what their ROI is, according to a recent King Fish Media survey.

A handful (eight percent) of respondents reported strong results. A few (10 percent) reported disappointing results. But, the great majority (63 percent) admitted that they were virtually clueless regarding the ROI of their mobile marketing campaigns.

63% Admit They Cannot Measure ROI