About 26 percent also track blogs and 40 percent track "any online communications."
More than half of the respondents report they are not prepared to to manage social media or the shift to customer influence over reputation and branding processes.
And yet, despite being unable to use the tidal waves of consumer data generated by social media, 82 percent of CMOs said they plan to increase their use of the channel over the course of the next three to five years.
More than half of the respondents report they are not prepared to to manage social media or the shift to customer influence over reputation and branding processes.
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