Groupon’s move into online retail might be seen as defensive in part, since Amazon recently has gotten into the daily deals business. As an offensive move, the addition of goods sales is not too different from what Groupon has to do already to sell its daily offers. In essence, Groupon still is selling a program to an advertiser, as the retailers handle all the fulfillment. Groupon sells a code that the buyer then enters on a retailer's online site
Groupon already has a formidable customer base with more than 35 million registered users, mostly from North America and Europe, as well.
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