Apple and Google are Going Toe to Toe in Business Combati8

The new iPhoto for iOS does not use Google Maps.  That is a "tell."  For the moment, Apple provides its own map solution, but uses data licensed privately from Google. Nobody thinks Apple wants to be in that sort of situation. 


Also, Apple has been trying to poach Google Maps employees. Google is watching for patterns that could indicate which direction Apple will try to go in creating its own map solutions. 


The latest sign that Google and Apple are going to be head to head competitors across a wide range of hardware and applications businesses is the recent Google announcement that it would be producing a full line of consumer devices. 


Also, Siri, Apple's voice search app, is another way Apple is trying to displace Google's search engine as the way people find things, much as Facebook essentially also is doing.