Tuesday, May 1, 2012

Samsung Takes Global Lead in Mobile Phone Share

Samsung displaced longtime mobile device market share leader Nokia as the world's top mobile phone vendor. According to International Data Corporation, vendors shipped 398.4 million units in the first quarter of 2012 compared to 404.3 million units in the first quarter of 2011.

Nokia has been the global market leader in total mobile phone shipments since the inception of IDC's Mobile Phone Tracker in 2004.

Samsung's ascension to the market's top spot is largely a reflection of its gains in the smart phone market over the past two years, said Kevin Restivo,  IDC senior research analyst.

Meanwhile, the worldwide smartphone market grew 42.5 percent year over year in the first quarter of 2012.

Top Five Worldwide Smartphone Vendors, Shipments, and Market Share, Q1 2012 (Units in Millions) 
Vendor
1Q12 Unit Shipments
1Q12 Market Share
1Q11 Unit Shipments
1Q11 Market Share
Year-over-year Change
Samsung
42.2
29.1%
11.5
11.3%
267.0%
Apple
35.1
24.2%
18.6
18.3%
88.7%
Nokia
11.9
8.2%
24.2
23.8%
-50.8%
Research In Motion
9.7
6.7%
13.8
13.6%
-29.7%
HTC
6.9
4.8%
9.0
8.9%
-23.3%
Others
39.1
27.0%
24.5
24.1%
59.6%
Total
144.9
100.0%
101.7
100.0%
42.5%

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