Sometimes, the numbers just dictate the strategy. So it is with Verizon's new ad-supported mobile video service, Go90. With many consumer products, the most-important customer cohorts are the younger cohorts, as they signal shifts in demand and behavior.
So it is with viewing of video content. The pattern suggests consumption is moving away from PCs and TVs and onto mobile screens.
As always, execution will matter. But the numbers suggest "mobile," not simply "over the top," is a trend with legs.
source: Wall Street Journal
Friday, September 11, 2015
The Reason Verizon is Betting on Mobile Video
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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