The Reason Verizon is Betting on Mobile Video

Sometimes, the numbers just dictate the strategy. So it is with Verizon's new ad-supported mobile video service, Go90. With many consumer products, the most-important customer cohorts are the younger cohorts, as they signal shifts in demand and behavior.

So it is with viewing of video content. The pattern suggests consumption is moving away from PCs and TVs and onto mobile screens. 

As always, execution will matter. But the numbers suggest "mobile," not simply "over the top," is a trend with legs.


source: Wall Street Journal
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