Sunday, September 6, 2015

Do Users Really Spend 90% of Mobile Internet Time in Apps?

About 90 percent of smartphone internet time is spent in using apps, while 11 percent of time is spent using the mobile web, according to Nielsen, even if consumers do not agree.

In fact, the Internet Advertising Bureau suggests, much mobille app use might actually be a form of mobile Web usage, as when links in apps send users to web pages.

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