Linear Video Subscriptions Drop 1%

A slow decrease in linear TV viewing, accompanied by an equally slow increase in mobile viewing are among the findings of the latest Nielsen Total Audience Report, measuring consumer use of various forms of media.

According to Nielsen, the number of homes with linear video subscriptions is down 1.2 percent to 100.4 million, over a one-year period. 

The number of broadband only homes rose 52 percent to 3.3 million from 2.2 million, over the same period.

We should not expect the slow changes to continue forever. At some point, an inflection point will be reached and the balance will tip much faster.


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