Apps Now Represent 90% of Time Spent with Mobile Internet Functions

One can argue about whether apps are a front end to the web, but at one level, it is obvious that mobile users have become quite used to engaging with apps. In fact, about nine times out of 10, a user interacting with mobile content or an Internet function does so using a mobile app. 

Mobile users also spend more time with mobile appsthan they do with television. 

2015_09_21_Mobile_Users
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