Verizon-owned AOL is acquiring Millennial Media, the mobile advertising platform. The move reinforces Verizon’s commitment to mobile advertising business, and also is among the relatively few Verizon operations that operates outside the United States, as well as within the United States.
SingTel is among other mobile firms with significant stakes in the mobile ad network and advertising services business.
The deal will give AOL a much bigger footprint in mobile advertising, with Millennial’s network covering some 65,000 apps and one billion active users globally in markets like the U.S. but also Singapore, Japan, UK, France and Germany.
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