Jeff Bezos Says iPad is a Different Product Category

One of the big questions about tablet devices such as Apple's iPad is whether it represents a new product category, as was the iPod, or whether it is the first product representing a new segment of the PC market. The answer matters greatly for hardware designers and marketers of PCs and e-book readers.

Jeff Bezos, Amazon CEO, clearly believes tablets are a new product category, separate from e-book readers and traditional PCs. That matters because, if correct, people are going to do different things with tablets than they do with other types of devices.

Apple might, or might not, agree. It appears the iPad already taken about 22 percent of the U.S. ebook content market, with downloads of five million books in the first 65 days of the iBooks store's existence.

" I think there are going to be a bunch of tablet-like devices," says Bezos. "It’s really a different product category."

Jeff Bezos On The iPad: “It’s Really A Different Product Category”