Mobile Internet Gets Used As PC Internet Does, In One Respect

In the month of April, 32 percent of mobile daily page views occurred between 7 p.m. and midnight, with the highest volume occurring at 9:00 p.m., according to an analysis by Ground Truth. If you are familiar with uage patterns for how consumers use the PC-based Internet, the results are similar, as usage starts to rise after people get home and builds until 9 p.m. or so before declining.

Ground Truth’s April census of 4.24 million Americans show that from 4 a.m. onwards, mobile Internet usage, as measured in page view consumption, climbs steadily throughout the day, with usage intensifying after 6 p.m. and peaking at 9  p.m., when 7.2 percent of all page views occurred.

Throughout the workday (9 a.m. until 5 p.m.), an average of 54 percent of Mobile Internet users browse content, with workday usage heaviest around 4 p.m.

“This data proves that mobile is, indeed, an ‘always-on’ medium,” says Evan Neufeld, Ground Truth VP. “On an average day, more than half of all Mobile Internet users are accessing the mobile Internet from the moment they wake up until they put their phone down on their bedside tables."

link