ABC And Nielsen Partner On iPad App That ‘Syncs’ TV And Mobile Viewing

The ABC Television Group and The Nielsen Company have developed an iPad app for one of the network’s new primetime dramas in hopes of seeing how much of a connection there is between iPad viewing and regular TV watching.

The app is built on Nielsen’s Media-Sync Platform, which allows mobile apps to automatically detect and synchronize with TV programming using audio watermarks. That means users can watch, leave and come back again right where they left off.

The free My Generation Sync iPad app was available in iTunes’ App Store. In addition to promoting the show, "My Generation," the app also is also designed to help draw interest to Apple’s new $0.99 “TV show rental” offer with Apple.

ABC And Nielsen Partner On iPad App That ‘Syncs’ TV And Mobile Viewing