Half of Consumers Don’t Know When Their Mobile Phone Contract Expires

According to a recent study commissioned by Best Buy Mobile, the mobile specialty retail unit of Best Buy Co., more than half of American mobile phone owners do not know the month and year when their current mobile phone contract expires.

In addition, only four in 10 say they received a reminder notice that their contract was about to expire, leaving many consumers in the dark about upgrade eligibility and the plan options available.

You probably aren't surprised that many people don't know when their contracts expire. Most people probably are on family plans, making the issue even more complicated.

But it does seem curious that mobile providers do not take greater efforts to try and retain customers in advance of expiration. Either that or they are banking on consumer ignorance not to remind users they soon will have a chance to leave.

Best Buy Mobile Survey Finds One in Two Consumers Don’t Know When Their Mobile Phone Contract Expires