paid, earned and other approaches require more planning in an online context.
Tuesday, September 21, 2010
Online branding is more complicated than offline
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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