New Cox Wireless Campaign Targets "Unfair" Mobile Practices

Cox Wireless is launching its branded wireless service in Hampton Roads, Va., Omaha, Neb.., and Orange County, Calif. with an unusual pricing plan and a clear attack on a perceived weakness on the part of the dominant service providers.

"Our research found that value and transparency are very important to consumers when choosing a wireless service plan, but they are not finding these qualities in the wireless plans offered today," said Cox Wirless VP Stephen Bye.. "Total loss of unused minutes as well as unforeseen overage charges on bills are just two examples of what our customers have told us is just unfair."

To address those issues, Cox Wireless has created the "MoneyBack Minutes" program, where customers receive a five-cent credit for unused minutes, up to $20 a  month.