Wednesday, December 22, 2010

Travel Purchases Lead Mobile Commerce

U.S. mobile online shopping, excluding travel, grew from $396.3 million in 2008 to $1.4 billion in 2009. ABI Research believes that in 2010, mobile online shopping excluding travel in the US had more than doubled again, to total more than $3.4 billion by year’s end. Travel-related purchases (airline tickets, hotels, etc.) will add another $1.5 billion.

In 2010, U.S. mobile commerce sales were lead by travel, at 31 percent of value, followed by electronics at 20 percent. That would not be surprising given the relative higher cost of travel expenses compared to most other categories. Among other product types, the volume of expenditure in 2010 is estimated at :

Apparel: 13%
Books/Music/DVDs: 9%
Office Supplies: 7%
Housewares/Home Furnishings: 6%
Entertainment Tickets: 3%
All Other: 12%

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