Sunday, December 19, 2010

Is 2011 the Year for Social Commerce?

Facebook has 600 million users worldwide, and about 140 million of those users in the United States. Facebook reports that about 50 percent of those users check the site every day.

Time on Facebook represents about 25 percent of time spent on line (11 hours a week for the average user), now cannibalizing time spent on line doing things like reading news and other online media, instant messaging and emailing, thanks in part, to entrepreneurs who have developed applications that keep users on the site more of the time.

Brands already use Facebook for branding and customer interactions. Can mobile and online commerce be too far away?

Is 2011 the Year for Social Commerce?

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