Thursday, December 23, 2010

Google Makes Comparison Shopping Easier

Google has introduced a new feature for product searching in the United Kingdom, called "Nearby Shops."

Nearby Shops shows stores in a user's vicinity that sell what a user is searching for. As you can well imagine, this is going to help steer users to "stuff" they want, but also could lead to an increase comparison shopping behavior, since it will be easy to find other locations that might have the same items, in case a user decides a price or other item elements are not right.

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