Thursday, December 23, 2010

Google Doesn't "Get" Hollywood

If Google managers hope to license premium TV shows and films for Google TV and YouTube, they should do what Netflix did and build relationships through traditional means. That's the recommendation of one studio executive.

After two years wooing the film and TV sectors, Google is still not very tuned in to the industry, said two film sector insiders who spoke to CNET.


These same executives cautioned against naming Netflix the winner of Internet distribution, adding that there's a long way to go in this contest. But both sources acknowledged that Netflix has had more success acquiring content thanks to the company's big head start in the sector as well as adopting a smarter approach to Hollywood.

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