On the other hand, having all the piece parts ready to go is a helpful negotiating position when dealing with its mobile service provider partners. "All that's left is the will to do it," the story suggests.
It's an intriguing line of speculation that has only gotten stronger foundations over the past couple of years, as Google has fostered the Android platform, for example.
But the story, with an intriguing headline, concludes with the thought that Google just likes to push at boundaries, sometimes, experimenting with things that might or might not prove fruitful. But as a headline, it works.